Webb deVlam for Procter & Gamble

Project Goals: The Olay Body line includes body washes & lotions. The current bottle design was being lost on the shelf, and was in need of updating. In addition, products like the Body Butter Ribbons and In Shower Body Lotion have unique formulas and benefits that needed to be communicated.

Result: Based on the Olay’s brand equities, Webb deVlam helped to identify key structural elements to use across the line. We designed closures (cap) that are difficult to copy, allowing Olay to keep the designs as their own.

Role: Project manager, designer, and CAD developer for Webb deVlam.